Example Report Business Category: Contractors-Building



Based on the information you furnished, businesses in the Contractors-Building category in the Louisville, KY market with 18 employees will spend an average of $12,610 this year on advertising. The typical breakdown of how they spend that money is shown below.

Media Choice Spending Share
Direct Mail $3,550 28.2%
Newspapers $2,820 22.4%
Other Print $2,500 19.8%
Online $2,290 18.2%
Out of Home $880 7.0%
Broadcast TV $570 4.5%
Annual Total $12,610 100%

Media Overview

Broadcast TV
4.5%The expense of broadcast TV is mediated by its reach. If an advertiser needs to reach a large number of people, purchasing a TV spot may be the best marketing decision. In this market, businesses like yours will spend 4.5 percent of their ad budgets on broadcast television this year.
Direct Mail
28.2%The travails of the Postal Service aside, direct mail remains an efficient way of reaching a large number of households quickly. In this market, businesses like yours will spend 28.2 percent of their ad budgets on direct mail this year.
Newspapers
22.4%Newspaper advertising attracts a broad range of people, though older (50+) daily readers predominate. One-third of all newspaper readers have bought the paper to look for an ad. In this market, businesses like yours will spend 22.4 percent of their ad budgets on newspapers this year.
Online
18.2%There are many ways to buy online advertising, from banner ads, to search key words, to e-mail messages. One or all may work for your business. In this market, businesses like yours will spend 18.2 percent of their ad budgets for online this year.
Other Print
19.8%There are many facets of "other print" -- from magazines to shoppers and niche publications. Many of the latter are delivered free of charge, or distributed in public places. In this market, businesses like yours will spend 19.8 percent of their ad budgets on other print this year.
Out of Home
7%It's not just billboards. Nowadays, an out of home ad can just as easily show on the side of cab, or a bus, inside a train station, or at a bus stop kiosk. If an advertiser needs to reach mass transit commuters or people who drive a distance to work, out of home may be a good choice. In this market, businesses like yours will spend 7 percent of their ad budgets on out of home this year.