MediaSpending.com tracks ad investment for 100 local business categories. You may consider looking at more than one business category to get a picture of the ad spending for you business in your market. You may also search for your business category by SIC or NAISC codes. Once you have determined the businesses category your are interested in go back to Step 1 and select it from the drop down menu.

BUSINESS CATEGORY SIC CATEGORY DEFINITION SIC CODES NAICS BORRELL SIC GRP
Accountants/Bookkeepers Businesses that provide tax return services, accounting services, bookkeeping and related audit services. 7291 and 8721 5412 8721
Amusement Parks Amusement parks that offer rides and other forms of entertainment. Examples include Six Flags and Disneyland theme parks. 7996 7131 7996
Apartment Operators Businesses that operate apartment buildings. Apartment buildings are defined as containing five or more housing units. 6513 53111 6513
Apparel and Accessory Stores-Retail Businesses selling new clothing, shoes, hats and related articles or adornment, along with furriers and tailors who carry stocks of materials. For example: Eddie Bauer, New York & Co., J. Crew, etc. 5611-5699 448 56
Automotive Parts and Supplies Businesses selling new and used automobile parts and supplies. 5531 except tire stores 44131 553
Automotive Rentals Businesses that provide short-term rental or long-term leasing of trucks, truck tractors or semi-trailers. This category also includes businesses that provide short-term rental of passenger cars. 7513 & 7514 5321 7514
Automotive Repair Services Business dealing with the repair and part replacement of automobiles. Includes body shops and general mechanical repair shops. 7532-7539 8111 753
Automotive Sales Auto dealers and other businesses selling new or used vehicles. 5511, 5521, 5599 4411 551
Banks Businesses dealing with deposit banking and closely related functions. Includes banks, credit unions, savings institutions, and loan brokers. 6011-6099 5221 60
Barber Shops Businesses providing barber and men’s hairstyling services. 7241 812111 7241
Beauty Salons Businesses that provide beauty and/or hairstyling services. 7231 812112 7231
Beer and Ale Distributors Businesses that provide beer and ale products. 5181 42281 5181
Boat Sales and Services Businesses that sell new and/or used boats and those that maintain, store and repair boats. 5551 441222 5551
Bonding/Surety Businesses that provide underwriting for financial responsibility insurance. 3651 52413 6351
Building Maintenance Services Businesses providing building, cleaning and maintenance services. 7349 56172 7349
Cable and Other Pay Television Services, TV Services Television broadcast services and stations that charge a fee for their service. 4841 5132 4841
Child Day Care Businesses providing care for infants and/or children or in providing pre-kindergarten education. This category does not include babysitting services. 8351 62441 8351
Cleaning and Laundry Services Businesses dealing with the laundries and linen supplies. It includes Laundromats and dry cleaners. 7211-7219 8123 721
Colleges and Universities Colleges, universities and professional schools providing academic courses and granting academic degrees. 8221 6112 8221
Computer-related Services Business providing computer repair services, software services, computer programming and other general computer services. 7371-7374, 7376-7379 514 737
Contractors-Building General contractors and builders that deal primarily with the construction of residential, farm, industrial, commercial or other buildings. General building contractors who combine a special trade with the contracting are included in this category. 1521-1542 2332 15
Contractors-Specialty Contractors who provide specialized services related to building construction, including trades such as electrical, carpentry, plumbing, heating, air-conditioning, roofing, masonry, painting and sheet metal work. 1711-1799 235 17
Credit and Mortgage Services Federally sponsored and personal credit institutions as well as mortgage bankers and loan brokers. 6111-6163 5222 61
Dairy Products Distributors Businesses that provide dairy products that are not dried or canned. 5143 42243 5143
DotCom Businesses Businesses that provide communication services for the Internet and information retrieval services. 4899 & 7375 514191 4899
Eating and Drinking Places Retailers selling prepared foods and drinks for consumption on the premises. Restaurants, lunch counters and drinking places operated by subordinate establishments are not included. For example: Ruby Tuesday, Olive Garden, Red Lobster, etc. 5812-5813 727 58
Electric Power Utilities Businesses that provide electric services. 4911 2211 4911
Employment Services Businesses that provide employment services, except theatrical employment agencies and motion picture casting bureaus. Businesses providing temporary or continuing help on a contract or fee basis are also included. 4361 & 7363 541612 7361
Equipment Rental Services Businesses renting or leasing equipment for home cleaning and maintenance, coin operated machines, pallets, aircraft and industrial trucks, electronic equipment, party supplies, home appliances and furniture, animals and plants, musical instruments and other equipment. 7359 95323 7359
Financial Services Businesses dealing with underwriting, purchase, sale, or brokerage of securities and other financial contracts on their own account or accounts of others. Includes investment advisors and services associated with the exchange of securities and commodities. 6211-6289; 7839-09 523 62
Florists Businesses that provide floral arrangements and floral items. 5992 45311 5992
Food Stores-Retail Businesses selling food for home preparation and consumption. Grocery Stores, fruit markets, bakeries and dairy products stores are included in this category. 5411-5499 4451 54
Fuel Oil Dealers Businesses that provide fuel and petroleum gas. 5983, 5984 & 5989 45431 5983
Funeral Services Businesses that prepare the deceased for burial, conduct funerals and cremate the deceased. 7261 8122 7261
Furniture Sales Businesses that sell furniture, draperies and upholstery, and miscellaneous home furnishings. 5712, 5714 & 5719 4421 5712
Gambling Casinos Facilities primarily offering opportunities for gambling. 7011 72112 7011
Gasoline Service Stations Businesses that provide gasoline at service stations. 5541 4471 5541
General Merchandise Stores Department stores, variety stores, general merchandise stores and general stores. For example: Macy’s, Stein Mart, TJ Max, etc. 5311-5399 452 53
Government Those in the executive, legislative, judicial, administrative and regulatory activities for State, Local, Federal and International governments. 91-97 92 90
Ground Transportation Businesses providing local and suburban passenger transportation by bus, rail or subway. Includes general and scenic transportation services and related terminal and maintenance facilities. 411-4173 485 41
Home Health Care Services Those that provide skilled nursing or medical care in the home under the supervision of a physician. Most Senior living and Retirement Community Ad spending Falls into this category, the rest is under SIC 6513. 8082 & 8361 623 8082
Hospitals Businesses providing general medical and surgical services along with other hospital services. Includes diagnostic services, treatment and other hospital services for specialized categories of patients. This category does not include mental health services. 8062 & 8069 6221 8062
Hotels/Motels Commercial and non-commercial businesses providing lodging or lodging and meals, camping space and camping facilities. 7011-7032, excludes 7041 7211 70
HVAC Installation and Repair Businesses that provide plumbing and hydronic heating supplies, along with forced air heating and air conditioning. 5078-5075 42172 5075
Insurance Services Agents and brokers dealing with insurance, along with organizations offering services to insurance companies and policy holders. 6411 5242 64
Lawn and Landscape Services Businesses dealing in landscape and horticulture services. 0781, 0782, 0783 56173 781
Legal Services Businesses providing legal services and specialized legal services. 8111 5411 81
Live Entertainment Producers of live theater and other live performances. 7922 7111 7922
Locksmiths Businesses that provide lock and key repair and maintenance, including key duplicating and lock and key parts. 7699-11 561622 7699
Medical Doctors Licensed practitioners with a M.D. degree and providing the practice of general or specialized medicine and surgery. 8011 621111 8011
Mental Health Services Businesses providing general medical services and diagnostic services along with inpatient treatment for the mentally ill. 8063 6222 8063
Miscellaneous Retail Businesses that are in the following categories: drug stores, liquor stores, used merchandise stores, miscellaneous shopping goods stores, non-store retailers, fuel dealers, and miscellaneous retail stores, not elsewhere classified. 5999, except 5999-01 453998 59
Motorcycle-Scooter Retail Businesses that sell new and/or used motorcycles and/or scooters. 5571 441221 5571
Movie Theaters Businesses that show movies in a specified theater location. 7832 51213 7832
Museums, Art Galleries and Zoos Museums, art galleries, arboreta and botanical and zoological gardens. 84 71211 84
Office Equipment and Supplies Businesses that sell stationary and office supplies. 5943 45321 5943
Other Medical Facilities Healthcare facilities that provide intermediate care, skilled nursing care, medical and dental laboratories, dialysis centers and outpatient centers. 8051,8052, 8071, 8072, 8092-8099 214 809
Other Medical Professionals Businesses providing specialized medical care, including medical laboratories. Offices of dentists, chiropractors, podiatrists and other specialist practitioners fall in this category. 8021-8049, 8059 62112 80
Other Recreation Places Businesses providing amusement or entertainment services, such as music bands, entertainers, other theater products, entertainment groups, racing, public golf courses, coin-operated amusement devices, amusement parks, membership sports and recreation clubs. 7922, 7929, 7948, 7992-7999 711 79
Other Schools Those providing education and/or vocational and technical training at the elementary through junior college level. This category does not include colleges/universities. Libraries are included in this category. 8211, 8222-8299 114 82
Other Utilities Business providing the generation, transmission and/or distribution of electricity, gas and water. Irrigation, water and sanitary systems engaged in the collection of waste are also included. 4922-4971 221 49
Pest Control Services Businesses that provide disinfecting services for dwellings and other buildings. Includes pest control for termites, rodents and other pests in dwellings and other buildings. 7342 56171 7342
Pharmacies Drug stores and propriety stores selling medication. For example: CVS, Rite Aid, etc. 5912 44611 5912
Photocopy/Quick Printing Services Businesses that provide reproducing services for text, plans, maps, drawings or other copy. 7334 323114 7334
Photographers Businesses that provide still or video portrait photography for the general public and/or commercial businesses. 7221 & 7335 54192 7221
Physical Fitness Facilities Gyms and other facilities offering physical fitness services 7991 71394 7991
Political Organizations Membership organizations created to promote the interests of a national, state or local political party or candidate. 8651 81394 8651
Print Media Businesses that provide large volume printing services. It includes newspapers, magazines, comic books, statistical reports, trade journals, books, etc. 275, 2711-2759 511 275
Race Tracks Racing tracks and race track operations. 7948 711212 7948
Radio Broadcasting Stations Radio stations with and without music formatting. 4832 513112 4832
Real Estate Services Real estate operators, and owners of real property. It also includes cemetery sub-dividers & developers. 6512, 6512, 6553 531 65
Recorded Music-Retail Businesses that sell records, CDs and other forms of pre-recorded music. 5735 52122 5735
Recreational Vehicle Dealers Businesses that sell new and/or used recreational vehicles. 5561 44121 5561
Religious Organizations Religious organizations operating for worship, religious training, or study, government or administration of an organized religion or for promotion of religious activities and those maintained by religious organizations. 8661 18311 8661
Retail Books Stores that sell new books. 5942 451221 5942
Retail Cameras/Photo Supplies Businesses that sell cameras and supplies for photos. 5946 44313 5946
Retail Computers and Software Businesses that sell computer, peripherals, software and accessories online or in stores. 5045 & 5068 443112 5734
Retail Fabric Sales Businesses that sell various types of fabric. 5949 44513 5949
Retail Floor Coverings Businesses that sell floor coverings. 5713 44221 5713
Retail Gifts and Novelties Businesses that sell various gift and novelty items. 5947 45322 5947
Retail Home Electronics Businesses that sell televisions, cameras, gaming devices, and other home electronics. 5731 443112 5731
Retail Home Improvement Businesses selling lumber and other building materials (i.e. paint, glass, wallpaper, hardware, nursery items, mobile homes, and lawn and garden supplies. Businesses like hardware stores, nurseries and mobile home dealers are included in this category. 5211-5271 444 52
Retail Jewelry Businesses that sell jewelry. 5944 44831 5944
Retail Liquor Stores that sell liquor. 5912 44531 5921
Retail Luggage/Leather Goods Businesses that sell leather goods, including luggage. 5948 44832 5948
Retail Major Appliances Businesses that sell appliances (both gas and electric). 5722 443111 5722
Retail Optical Goods Businesses that sell prescription eyeglasses and contact lenses for individuals. 5995 339115 5995
Retail Pets and Pet Supplies Businesses that sell pets and pet-related supplies. 5995 45311 5999
Retail Sporting Goods Stores that sell bicycles, exercise equipment, team sporting goods, gaming equipment, water sports and general sporting goods. 5941 45111 5941
Retail Tires Businesses that sell and repair tires. 5014, 4431-9901 44132 5531
Retail Toys, Game, Hobbies Businesses that sell toys, games and hobby items. 5945 44512 5945
Security Products/Services Businesses that provide alarms, fire extinguishers and safety supplies and equipment, along with those that monitor and maintain security systems and devices. 5999-01 & 7382 561621 7382
Sports Clubs Businesses that operate and promote professional and semiprofessional athletic clubs; promoting athletic events, including amateur; and managing individual athletes. 7941 711211 7941
Telecommunications Services Business providing communication services, whether received aurally or visually. This category also includes those providing pager and beeper services, wireless transmission services along with those providing telephone lines and methods of telephone transmission. 4812, 4813 51339 48
Television Broadcasting Stations Television broadcast stations. This category does not include cable broadcast stations. 4833 15312 4833
Tourist Attractions Other tourist attractions and recreations services that don’t fall under other categories. 7999 71212 7999
Travel Services Businesses providing services incidental to transportation (i.e. Forwarding and packing services). Travel agents, tour operators and the arrangement of passenger and freight transportation are included in this category. 4724-4789 5615 47
Trucking Services Businesses providing local or long-distance trucking or transfer service, or those providing storage of farm products, furniture, household goods or commercial goods of any nature. The operation of terminal facilities for handling freight is also included. 4212-4231 484 42
Video Tape Rental Centers Businesses that rent recorded video tapes, DVD's, video games and equipment to the general public. 7841 53223 7841